I'm Jason Guarino, and I build Rum Reef apps from Florida. Ecommerce has been my world since 1998, building and running my own online brands long before I started making tools, and custom builds, for other people's stores.

That's the whole reason Rum Reef exists. I've lived the problems ecommerce store owners face, and now I want to solve them. My first app, Simple Product Backup, came from a store owner's need for real product backups. It's built to do one job and do it well, the kind of tool I always wanted and rarely found. And when a store needs something an off-the-shelf app can't do, I take on custom Shopify work too.

When you work with Rum Reef, whether you install an app or hire me to build something, there's a real person behind it who's used Shopify the way you do, and who's around to keep it working.