I'm Jason Guarino, and I build Rum Reef apps from Florida. I've been in ecommerce since 1998, building and running my own online brands long before I started making tools for other people's stores.

That's the whole reason Rum Reef exists. I've lived the problems ecommerce store owners face, and now I want to solve them. My first app, Simple Product Backup, came from a store owner's need for real product backups. It's built to do one job and do it well, the kind of tool I always wanted and rarely found.

When you install a Rum Reef app, there's a real person behind it who's used Shopify the way you do, and who's around to keep it working.